Just think how good it would be…. to know that whatever the financial climate, whatever the Local Authority funding levels, whatever your competition is doing and whether you are there or not, you have a list of clients just itching for a place to become available in YOUR home.
Picture having… peace of mind and freedom from financial pressures and worry…. money to invest in your business to improve your service or to fund expansion…. time off to spend with your family, take a holiday or just to relax and indulge in your favourite hobby… or perhaps you want to maximise the business value so that you can sell up, retire or pursue your life long dream.
If so here's how we can help you.
Over the last 9 years we've helped over 650 care home owners and managers to improve their marketing and fill their empty beds. We know what works and what doesn't. And now we've condensed it all into the Full Beds Forever Outsource Marketing Department Service. It's a proven package of 31 complete 'done for you' marketing campaigns, software and services that we guarantee will fill your care home and keep it full for good.
The trouble is to set up, implement and run all of this individually for each care home would conservatively cost over £200,000 which puts it well beyond reach of most independent care homes and small groups operators!
To solve this we act as your marketing department and license the marketing campaigns to you. You have an exclusive geographic territory in which no one else but you can use the Full Beds Forever system. In addition we do all the work in creating all the marketing materials, setting up the campaigns for you, managing them and reporting back on the results.
It really is like having the whole of BUPA's marketing department at your disposal.
Every day that a room is not being paid for comes straight off your profit and out of your pocket. And don't forget that almost all your profit is made when the last 20% of beds are filled. So every time you fall below 100% occupancy you're haemorrhaging your hard earned cash and profit straight out of your business.
If a resident stays on average for 3 years and pays £500 per month they are worth a total of £78,000 to your business. So every time you miss out on a potential new resident you are also losing £78,000 worth of revenue (insert your own figures to find out exactly how much it is for your care home).
What could possibly have a bigger impact on your business and peace of mind than fixing this & filling your beds?
Please watch the video to see an overview of the styles available for the marketing materials
We currently have 5 branding styles with more being added all the time.
The video does not show the full current range of styles (we can't keep up making new videos!)
Profit Tracker - Care Home Marketing software
Here's an introduction to the Profit Tracker Software, what is does, how you'll benefit and how to use it.
Full training is provided in the membership area for Staff, Home Manager & Owner/Group levels.
31 Marketing Campaigns
This video shows a brief description of a few of the marketing campaigns provided.
A full list of the marketing campaigns with training is provided in the membership area of the Full Beds Forever System (safe from our competitors!).
Here's a video from our call tracking software sales page which describes why the system is necessary, how it works and the 3 main benefits to you.
Full training videos are provided in the membership area on all aspects of the call tracking software.
Automated Lead Capture, Tracking & Follow Up Systems
The system comes complete with our One Click Client lead generation and follow up software.
This features 7 different methods for capturing leads and then automatically following up with them until they're ready to buy from you.
The membership site is the home for all our training video. Your staff can only access training relevant to them as can the home manager.
As owner you will have access to everything including all you need to know about the marketing campaigns and software systems.
Ok, the one burning question you probably have that we haven't answered yet is 'How much does it all cost?'
The Service, including our marketing team, the software, membership site and your license to use the marketing campaigns, is available from as little as £395+VAT per month.
This varies from area to area and depends on the size of your home, so please call us on 01977 232233 or click on the 'Register Your Interest' button below to check if your territory is available and we'll let you know what the exact monthly cost is.
Be prepared to be pleasantly surprised though. If you have 20 or more beds your return on your investment will be huge!
We are so confident using this system will fill your beds and you'll be absolutely delighted that we provide everything on a month to month basis. You are not tied into any long term long term contract and are free to cancel at anytime with one month's notice should you wish to do so*.
So if you're ever not happy with what we provide or the results you're getting you can simply end your licensing agreement and that's it.
Once you've signed up for the Full Beds Forever Service I personally guarantee that, if you work with us and implement all the marketing systems we create for you, we will fill all your beds or I will personally keep working with you until they are.
So go ahead and call us on 01977 232233 or click the 'Register Your Interest' button below now. You have nothing to lose, everything to gain and no risk.
P.S. The territory license for the Full Beds Forever Complete Care Home Marketing is issued on a strictly first come first served basis.
Click the button above to register your interest in your territory, avoid disappointment and stop your competitors getting their hands on the system before you do!
* Please be aware that if you do cancel you will lose your exclusive territory and no longer have the right to use any and all of the marketing materials and systems we have created for you.
“Simon’s work has made a massive difference to our reputation and presence in the market place. He encouraged us to think hard about what makes us different from other care homes, and about who makes placement decisions, and then crafted marketing materials around those themes, including a new identity, brochure, and website.
He also encouraged us to maintain a blog site with stories about Rose Lodge and with compelling content about dementia and dementia care, so as to build a trusted relationship with prospective residents at an early stage. This blog site has been a stroke of genius by Simon – it has been very effective at communicating our message to the wider market, and we are now getting regular enquiries from around the Devon area.
Rose Lodge has been full for six months,with a solid waiting list of full-fee residents. The demographic of people joining Rose Lodge has changed – people are now making an early and positive decision to join Rose Lodge, in some cases well before they have to. While there is no substitute for having a story to tell, it helps a lot to tell that story effectively”
I have been a client of Care of Marketing for over a year, and I’ve found the call tracking feature an extremely valuable tool. It has helped me save several missed business opportunities, and allowed me to also make sure the correct information is being told. It has made a significant improvement to the way our business operates since using it.
John Evans, owner of Auden House Care Home says: “We’ve learnt lots from the Practical PR For Your Care Home. We’re implementing and we’re not going to stop – it works for us! This is one of our pieces in the Manchester Evening News
Many thanks for today. the care home marketing workshop was very informative, you made the group feel immediately comfortable which encouraged us to engage in conversation and debate. I have come away from the workshop with many new ideas and the confidence to do many different things in the future.
In a nutshell - " A super day which was full of information, reflection, good company and great food"! I would highly recommend anyone regardless of their success in filling beds to join your next workshop.
Once again, Thank you.
Simon Beck has been at the sharp end of sales and marketing for over 30 years and is a Member of the Chartered Institute of Marketing.
As well as Founding Care Home Marketing Expert Simon is an author, speaker on marketing care homes and a UK patent holder having conceived and patented a device for compacting waste when working in the waste industry back in the 1990's.
He has been involved exclusively in the care industry for the last 12 years, first as Sales Manager for Coolblue who provided care home management software, and later helping care home owners and managers market their homes more effectively through Care Home Marketing Expert.