Here's What's Included

• 31 Complete care home marketing campaigns licensed to you 
  These include new website with professionally written sales copy, blog, Google Adwords, remarketing, Facebook advertising, SEO, directory listings, Facebook page, Twitter, You Tube Channel, promotional video creation, free reports to give away to prospective clients as 'lead magnets', your own branded promotional DVD, reputation marketing and much, much more.
• Complete branding package for your home.
  You can choose from one of our many design styles and colour combinations. We then 'brand' all your marketing materials in this style so that you have an attractive, professional & cohesive design style for your care home wherever people find you.
  
  This includes your website, You Tube channel, Facebook and Twitter pages. We also design and create a full suite of literature for the home with professionally written sales copy that we provide to you in print ready PDF form for you to print locally.

• Profit Tracker - Specialist Care home marketing tracking software 
  We've developed Profit Tracker specifically to help care homes record, keep track of and manage  enquiries that come in to the home.  It also allows you to record the source of the enquiry (so you can see exactly where your leads are coming from) and your spend on that marketing campaign (so you can calculate your return on investment).
  
  The software is web based so you can login from anywhere in the world and see at a glance exactly how your home is performing.
• Training membership Site.
  It all very well generating lots of leads and having people come to visit the home to check you out. However, if your staff do a poor job of showing the prospective resident and their family around , all that time and effort is completely wasted.
  
  In the membership site is full training for your staff on how to dress a room before the visit and crucially the correct way to show people around the home, handle their objections and close the sale. We also provide checklists for room dressing, show arounds, follow up after the visit etc. to make sure your staff don't miss any opportunity.

• Call tracking for each of your marketing channels. 
  Our call tracking software gives you a unique local phone number to use on each of your marketing channels so that you can accurately track the exact return on investment it generates.
  
  Also each call is recorded so you can review these to make sure your staff are handling the calls effectively. If not you can give them training to help them improve. 
  
  You'll also receive emailed alerts for missed calls and have full reporting on the system so you can see how many calls are answered vs unanswered vs missed, what time of day calls come in and what days of the week etc.
• Implementation of the marketing campaigns for you by our team
  We create all the marketing materials for you, manage anything that needs managing (like Google Adwords & Facebook advertising) and report back to you on the results.
  
  The only thing we don't do is any interaction with your advertising suppliers. So, for example, if a local paper advertising campaign were being used we would design and create the adverts and supply them to you for you to organise their insertion in your local paper. You would also need to cover the cost of placing the actual advert in the paper.
• Numerous other software and services
  Implementing sophisticated marketing campaigns such as these require many software services running in the background. We provide all these including: Website hosting, autoresponder, SMS text messaging marketing platform, QR code creation and management, content syndication service, video creation and distribution (for promotional and reputation videos) and many more.