Category Archives for "General Marketing"
How To Solve Occupancy Problems In Your Care Home”If you knew of a care provider with 25% occupancy shortfall for 6 months, which of the remedial activities below would you recommend over the subsequent 6 months?” This is a question that came up on a LinkedIn forum recently. There wasn’t room to give a comprehensive answer […]Continue reading
We’re pleased to announce that Care Home Marketing Expert (through Ice Wave Ltd. our limited company)are now fully approved Growth Advisers on the Governments Growth Vouchers Scheme.You can check out our company profile here. If you’re not familiar with the Growth Vouchers Scheme it basically allows you to apply for a grant of up to […]Continue reading
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This is a fantastic video summarising the 6 scientifically validated principles of persuasion featured in the book Influence: The Psychology of Persuasion by Professor Robert Gialdini. It features some great examples with results that were achieved and I’m willing to bet that watching will trigger all sorts of ideas on how you can use these […]Continue reading
I had a client come to me once because he couldn’t understand why the phone had stopped ringing with enquiries. A simple search on Google for the name of his home revealed some damning newspaper articles which turned out to be completely unfair.But, the damage had been done by then and the homes hard earned […]Continue reading