About Simon Beck - Care Home Marketing Expert
Founder of Care Home
Simon Beck has been at the sharp end of sales and marketing for over 30 years and is a Member of the Chartered Institute of Marketing.
As well as Founding Care Home Marketing Expert Simon is an author, speaker on marketing care homes and a UK patent holder having conceived and patented a device for compacting waste when working in the waste industry back in the 1990's.
He has been involved exclusively in the care industry for the last 10 years, first as Sales Manager for Coolblue who provided care home management software, and later helping care home owners and managers market their homes more effectively through Care Home Marketing Expert.
As Featured at:
The Care Show - NEC
Health + Care - Excel Centre London
Naidex - NEC
Regional Care Association Shows
Bradford Care Conference
Book Simon As A Speaker
What Our Clients Are Saying About Care Home Marketing Expert
“Full for six months with a solid waiting list of full-fee residents.”
“Simon’s work has made a massive difference to our reputation and presence in the market place. He encouraged us to think hard about what makes us different from other care homes, and about who makes placement decisions, and then crafted marketing materials around those themes, including a new identity, brochure, and website.
He also encouraged us to maintain a blog site with stories about Rose Lodge and with compelling content about dementia and dementia care, so as to build a trusted relationship with prospective residents at an early stage. This blog site has been a stroke of genius by Simon – it has been very effective at communicating our message to the wider market, and we are now getting regular enquiries from around the Devon area.
Rose Lodge has been full for six months,with a solid waiting list of full-fee residents. The demographic of people joining Rose Lodge has changed – people are now making an early and positive decision to join Rose Lodge, in some cases well before they have to. While there is no substitute for having a story to tell, it helps a lot to tell that story effectively”
Peter de Groot
Owner - Rose Lodge Care Home in Exmouth, Devon
“Helped me save several missed business opportunities”
I have been a client of Care Home Marketing Expert for over a year, and I’ve found the call tracking feature an extremely valuable tool. It has helped me save several missed business opportunities, and allowed me to also make sure the correct information is being told. It has made a significant improvement to the way our business operates since using it.
Owner - Ambleside Care Home in Bexhill-on-Sea
“It works for us!”
John Evans, owner of Auden House Care Home says: “We’ve learnt lots from the Practical PR For Your Care Home. We’re implementing and we’re not going to stop – it works for us! This is one of our pieces in the Manchester Evening News
Owner - Auden House Care Home
“I would highly recommend anyone regardless of their success in filling beds to join your next workshop”
Many thanks for today. The care home marketing workshop was very informative, you made the group feel immediately comfortable which encouraged us to engage in conversation and debate. I have come away from the workshop with many new ideas and the confidence to do many different things in the future.
In a nutshell - " A super day which was full of information, reflection, good company and great food"! I would highly recommend anyone regardless of their success in filling beds to join your next workshop.
Once again, Thank you.
Manager - Arranmore Park Rest Home
“Simon's advice and ideas on care home marketing have been worth their weight in gold”
Simon's straight talking, creative approach is extremely refreshing. His advice and ideas on care home marketing have been worth their weight in gold and I would not hesitate to recommend his services to other companies looking to raise their profile.