Web Video is set to revolutionize care home marketing and using it will help you fill your care home beds easier than ever.
Here's why.
Every day people are actively searching the internet for care homes in your area.
These are people who want your service and want to find you.
The question is will they?
If your web site is not on the front page of Google, the answer is almost certainly not. At least until now.
Two Massive Benefits
You see using web video has two massive benefits.
1. It can get you onto the 1st page of the Google search results, often
within 24hours
2. You can post your video all over the internet for people to find
Now, you may be asking yourself "Why do I need to be on the 1st page of Google?"
The answer is simple - Google has over 73% of the search market sown up. So
that's where all the people searching for care home beds in your area are
looking.
AND
Over 85% of those searchers never make it past page one of Google. Which is why
it's so critical to get your web site onto the first page.
Simple Right!
Well No. Here's the problem…..
It's really hard to get on the 1st page of Google!
Up until now it would take, even a professional web expert, a lot of hard effort to
get your web site past all those other competing web sites that have immense
ranking power.
Look on any 1st page result for a care home search and you'll find it's dominated
by care home directories such as carehome.co.uk, ucarewecare.com etc. and all
the big operators like bupa, southern cross & so on.
1st Page Of Google In 24 Hours
But not anymore. Let me show you how usingweb video, I got a small 15 bed
care home in Bognor Regis onto the front page of google in just 24hours!
Here's the proof:
Take a look at these search results for 'care home Bognor Regis' taken 1
day after we distributed the video we made for them over the internet.
There are 3 videos in the top 10 search results all from different sites that our video
was posted to. And what do you think people will click on when they see these
results. Yes the video image!
Here's more proof from a home in Harrogate
But wait, it gets even better.
The Real Secret
By using a little known special technique the videos have boosted the ranking of the
home's actual web site so two weeks later it's also on the first page of Google.
This is the secret to capturing all those people searching on line for care
homes in your area and to driving them to you.
Lets look at the second great benefit of using web video - Your video is all over the
internet.
Your Video Is All Over The Internet
Why is this important?
Well, the way people are using the internet is starting to change as well. You can't
just rely on someone coming across your website from a Google search anymore.
And that's because people are also hanging around in lots of other places on the
internet.
Here's an interesting fact.
Did you know the average age of a You Tube viewer is 40. Video is not just
watched by young people, it's watched by the children of aging parents - exactly
who you need to get your message to. They are your ideal prospect.
Here's another astonishing fact. Over half of all traffic on the internet is now
video - People just love to watch videos, which is great as they'll absorb your
message much better through them.
It gives you the chance to get your message across using not just words, like a
web page, but also using music, dynamic pictures, movies and the human voice,
which is so much more engaging and effective.
In fact 65% of people will watch an online video ALL the way through compared
to less than 20% who will read a complete web page.
That's more than three times as many.
What Does This Mean To You?
What does all this mean to you? Well, Your 30 - 60 second video commercial can
be distributed all over the internet To over 50 Video sharing sites, social media
sites, blogs, pod casts and social book marking sites.
In fact everywhere people use to search for care homes. You see the more places
it is found, the more clients you WILL attract. And in the end that's what
this is all about - filling your beds and keeping them full.
And, If you don't get your message in front of all those searchers out there looking
for care homes all over the internet, you're losing out on a major, and
increasingly important, source of enquiries.
So What Next?
So, I hope by now you're saying to yourself 'OK Simon I get it. I need a video to
put on my web site and all over the internet to bring me more enquiries & help me
fill my home. But I don't know where to even start'.
Well, over the last few months we at Care Home Marketing Expert have been
developing the skills and expertise to do the complete package for you.
Here's how it works:
First we'll write a script for your video so you don't have to think
up what to say.
Next we actually make the video for you - if you want to look at
some examples of our client's videos click here.
Then we convert it into a form that can be used by all web sites. Finally we open up accounts for you at all those video sharing sites and upload
your video to each one for the whole world to see.
Oh and by the way, we can even put the video on DVD for you to give out to
prospective clients. Just think how that will make you stand out from all the
other homes in your area.
Now you'll probably be saying this all sounds great, but doesn't it cost a
fortune to make professional videos.
Here's Your Very Special Offer
Well, a video like the Thatched House or St John's example on this page is
normally £599 for the video production and £200 for the conversion, account
opening and uploading to at least 23 video sharing and social media sites.
However, as a special introductory offer, you can have the complete
package for just £497.
That's a saving of £302!
Compare that to how much you pay for an advert in the yellow pages or
newspaper and you'll see just what a stunning bargain it is. And don't forget, your video will be shown all over the internet forever not just for a day, a
week or a month like print adverts.
But You Must Be Quick
This is strictly an introductory offer only and will be limited to the first 5
orders - Now just 2 left! So, if you'd like a video making for your home now's
the time to act and grab yourself a bargain.
Your 100% Cast Iron Guarantee
Here's your 100% cast iron 90 day guarantee. If you are not
completely delighted with your video, contact us anytime within
90 days of purchase and, if we can't sort out your problem,
we'll give you a full 100% refund.
If you'd like to discuss your requirements in more detail please contact
me on 0113 8154165 or
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
.
I look forward to hearing from you soon.
Simon Beck
PS.You really will need to act fast. Don't miss out on this opportunity
to have your very own video custom made and posted all over the
web for just £497.
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