Here's Our Recommended Reading List...

Book Title Publishers Information Our Opinion

 
  The totally revised edition of a
  groundbreaking bestseller, first published in
  1986, provides information and guidance in
  starting and maintaining a small business or
  franchise in the 1990s. 
   
  Michael Gerber's The E-Myth Revisited
 
should be required reading for anyone
  thinking about starting a business or for
  those who have already taken that fateful
  step. The title refers to the author's belief
  that entrepreneurs--typically brimming
  with good but distracting ideas--make
  poor business people.

      


This is one of my very favorite books.

If you've ever felt overwhelmed & frustrated when running your business this book will help you enormously.

Gerber is a master at explaining where the small business owner goes wrong and showing you how to work on your business, not in it


  
  Do you know what holds you back more
  than anything else? Ian Cooper believes the
  answer is simple: 

  we are all held back by our failure to ask for
  what we want.  He believes that by asking
  the right questions of others and ourselves
  we can all achieve personal and professional
  success.

  Relevant to both your personal and
  professional life, Ian Cooper will assist
  you in understanding the power of positive
  questioning and help you to get what you
  want when you want it.

     


This is a really great book for learning the importance of questions to use when you are showing someone around your home.

But, it doesn't stop there.

This book will help you with communication in general and especially how to influence others.

An easy read with good humour.

 


 
  You can learn to write compelling
  advertisements that will make people notice
  them, read them, and act upon them.

  In fact, you can learn to write such
  powerful advertisements that people actually
  go out and demand the product advertised
  and no other.

  How can you do this? By using the same
  elements that have made top copywriters
  like Victor O. Schwab excel at their craft. 

  Learn how to: grab reader attention
  immediately, write compelling copy that
  holds attention, write a call to action that's
  difficult to refuse, design winning layouts,
  increase the number of orders and convert
  more inquiries to orders.


If you've ever tried advertising and been disappointed with the results, this is the book for you.

Not only does it explain all the elements of a successful advert, but it gives lots of examples that you can adapt for your own adverts.

 

 Influence: Science and Practice is an  
 examination of the psychology of compliance
 (i.e. uncovering which factors cause a person 
 to say “yes” to another's request).

 Written in a narrative style combined with
 scholarly  research, Cialdini combines
 evidence from experimental work  with the
 techniques and strategies he gathered while  
 working as a salesperson, fundraiser, advertiser,
 and in other positions inside organizations that
 commonly use compliance tactics to get us to say
 “yes.”

 Widely used in classes, as well as sold to people
 operating successfully in the business world, the
 eagerly awaited revision of Influence reminds the
 reader of the power of persuasion.

 

This is not a quick or especially easy read, but it is truly fascinating.

You'll learn all sorts about how we think and behave & how to use this in the art of persuasion.

For example, do you know why we think that just because something is more expensive it's better?

Or why you feel compelled to return a favour?

Or how your mind develops a whole host of short cuts to save you having to make millions of decisions each day.

Highly recommended for anyone interested in how we work. 

 

 Personal finance author and lecturer Robert
 Kiyosaki  developed his unique economic
 perspective through exposure to a pair of
 disparate influences: his own highly educated,
 but fiscally unstable father, and the
 multimillionaire eighth-grade dropout father of his
 closest friend.

 The lifelong monetary problems experienced by his
 "poor dad" (whose weekly paychecks, while
 respectable, were never quite sufficient to meet
 family needs) pounded home the counterpoint
 communicated by his "rich dad" (that "the poor
 and the middle class work for money," but "the
 rich have money work for them"). Taking that
 message to heart, Kiyosaki was able to retire at
 47. 


 

This was eye opening to me when I first read it as it explained in simple terms (for a simple mind like mine) how to build wealth.

It also explains why most people never end up with any significant amount of wealth in their lives, despite a lifetime of productive work and earning.

If your not a rich as you'd like to be this could give you some answers.

 

 

 

 An inspirational guide to personal money problems
 which presents eleven ancient Babylonian tales
 revealing the way to financial success.

 "What can a book written in the 1920s tell modern
 investors about their finances? A whole lot if it's
 George Clason's delightful set of parables that
 explain the basics of money. This is a great gift
 for a graduate or anyone who seems baffled by
 the world of finance and a wonderful, refreshing
 read for even the most experienced investor." - 
 "Los Angeles Times"
 
 

This is another good wealth building book that's an easy and very quick read, but which is packed full of words of wisdom.

It's a classic that will never age as it uses the ancient Babylonians to tell the way to financial success.

This is a great book to buy for anone of any age who could do with some sage financial advice.

Both my sons now own a copy of this (along with Rich Dad Poor Dad). I just hope they read them!

 

 

 It is a tiny book and it is a treasure. First
 published in 1968, Og Mandino's classic The
 Greatest Salesman in the World
remains an
 invaluable guide towards a philosophy of
 salesmanship.

 Mandino has a clear, simple writing style that
 supports his purpose: to make the principles of
 sales known to a wide audience.

 A parable set in the time just prior to Christianity,
 The Greatest Salesman in the World weaves
 mythology with spirituality into a much-needed
 message of inspiration in this culture of self-
 promotion. Mandino believes that in order to be a
 good salesperson, you must believe in yourself
 and the work which you are doing. 
 

This is only of interest if you have to sell anything, but since places in your care home have to be sold I've included it anyway.

It's another parable book like 'The Richest Man in Babylon' this woven into the time of, & intrigingly involving, Christ.

It will be of most benefit to anyone who lacks the confidence to sell and who dreads rejection and the word 'No'.

Again a really easy & quick read.