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Publishers
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Our
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The totally revised edition of a
groundbreaking bestseller, first published in
1986, provides information and guidance in
starting and maintaining a small business or
franchise in the 1990s.
Michael Gerber's The E-Myth Revisited
should be required reading for anyone
thinking about starting a business or for
those who have already taken that fateful
step. The title refers to the author's belief
that entrepreneurs--typically brimming
with good but distracting ideas--make
poor business people.
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This is one of my very favorite books.
If you've ever felt overwhelmed & frustrated when running your business this book will
help you enormously.
Gerber is a master at explaining where the small business owner goes wrong and showing you how
to work on your business, not in it
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Do you know what holds you back more
than anything else? Ian Cooper believes the
answer is simple:
we are all held back by our failure to ask for
what we want. He believes that by asking
the right questions of others and ourselves
we can all achieve personal and professional
success.
Relevant to both your personal and
professional life, Ian Cooper will assist
you in understanding the power of positive
questioning and help you to get what you
want when you want it.
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This is a really great book for learning the importance of questions to use when you are showing
someone around your home.
But, it doesn't stop there.
This book will help you with communication in general and especially how to influence
others.
An easy read with good humour.
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You can learn to write compelling
advertisements that will make people notice
them, read them, and act upon them.
In fact, you can learn to write such
powerful advertisements that people actually
go out and demand the product advertised
and no other.
How can you do this? By using the same
elements that have made top copywriters
like Victor O. Schwab excel at their craft.
Learn how to: grab reader attention
immediately, write compelling copy that
holds attention, write a call to action that's
difficult to refuse, design winning layouts,
increase the number of orders and convert
more inquiries to orders.
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If you've ever tried advertising and been disappointed with the results, this is the book for
you.
Not only does it explain all the elements of a successful advert, but it gives lots of
examples that you can adapt for your own adverts.
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Influence: Science and Practice is an
examination of the psychology of compliance
(i.e. uncovering which factors cause a person
to say “yes” to another's request).
Written in a narrative style combined with
scholarly research, Cialdini combines
evidence from experimental work with the
techniques and strategies he gathered while
working as a salesperson, fundraiser, advertiser,
and in other positions inside organizations that
commonly use compliance tactics to get us to say
“yes.”
Widely used in classes, as well as sold to people
operating successfully in the business world, the
eagerly awaited revision of Influence reminds the
reader of the power of persuasion.
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This is not a quick or especially easy read, but it is truly fascinating.
You'll learn all sorts about how we think and behave & how to use this in the art of
persuasion.
For example, do you know why we think that just because something is more expensive it's
better?
Or why you feel compelled to return a favour?
Or how your mind develops a whole host of short cuts to save you having to make millions of
decisions each day.
Highly recommended for anyone interested in how we work.
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Personal finance author and lecturer Robert
Kiyosaki developed his unique economic
perspective through exposure to a pair of
disparate influences: his own highly educated,
but fiscally unstable father, and the
multimillionaire eighth-grade dropout father of his
closest friend.
The lifelong monetary problems experienced by his
"poor dad" (whose weekly paychecks, while
respectable, were never quite sufficient to meet
family needs) pounded home the counterpoint
communicated by his "rich dad" (that "the poor
and the middle class work for money," but "the
rich have money work for them"). Taking that
message to heart, Kiyosaki was able to retire at
47.
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This was eye opening to me when I first read it as it explained in simple terms (for a simple
mind like mine) how to build wealth.
It also explains why most people never end up with any significant amount of wealth in their
lives, despite a lifetime of productive work and earning.
If your not a rich as you'd like to be this could give you some answers.
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An inspirational guide to personal money problems
which presents eleven ancient Babylonian tales
revealing the way to financial success.
"What can a book written in the 1920s tell modern
investors about their finances? A whole lot if it's
George Clason's delightful set of parables that
explain the basics of money. This is a great gift
for a graduate or anyone who seems baffled by
the world of finance and a wonderful, refreshing
read for even the most experienced investor." -
"Los Angeles Times"
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This is another good wealth building book that's an easy and very quick read, but which is
packed full of words of wisdom.
It's a classic that will never age as it uses the ancient Babylonians to tell the way to
financial success.
This is a great book to buy for anone of any age who could do with some sage financial
advice.
Both my sons now own a copy of this (along with Rich Dad Poor Dad). I just hope they read
them!
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It is a tiny book and it is a treasure. First
published in 1968, Og Mandino's classic The
Greatest Salesman in the World remains an
invaluable guide towards a philosophy of
salesmanship.
Mandino has a clear, simple writing style that
supports his purpose: to make the principles of
sales known to a wide audience.
A parable set in the time just prior to Christianity,
The Greatest Salesman in the World weaves
mythology with spirituality into a much-needed
message of inspiration in this culture of self-
promotion. Mandino believes that in order to be a
good salesperson, you must believe in yourself
and the work which you are doing.
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This is only of interest if you have to sell anything, but since places in your care home have
to be sold I've included it anyway.
It's another parable book like 'The Richest Man in Babylon' this woven into the time of, &
intrigingly involving, Christ.
It will be of most benefit to anyone who lacks the confidence to sell and who dreads rejection
and the word 'No'.
Again a really easy & quick read.
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